If your clients smile when they think of you, do you think that they are more apt to refer you? The question you might have is "how do I make them smile?".
Simple - congratulate them on their special moments! Birthdays, anniversaries, and graduations are some of these moments.
Ok Caulfield, you say, I already do that. I send them a card or an e-mail on these special occasions. Well, guess what, so do a lot of other people!
What if you sent them a personalized video to mark this special occasion - do you think that would make your client say wow! You bet it would!
Animoto is a website that allows you to put together a video from pictures that you have gathered. There is a free version and two paid versions.
The free version (Lite) allows you to make a thirty second video. The cheapest paid version(Plus) allows you to make videos up to ten minutes and has more video styles than the paid version. The premium version (Pro) allows you to make twenty minute videos and has more music tracks than the Plus version.
Personally I have chosen the Plus version because it meets my needs and is only $30 per year.
Where do you find the pictures to make the video? I will answer the question by asking a question - where do people post pictures about themselves and their family? Exactly, Facebook!
All you have to do is copy and paste the images from your client's Facebook page. Take the pictures to Animoto, choose a video style and music, and, presto! You have a video!
Making these videos are not only a nice thing to do for your clients, it's fun! Is there a better way to be top of mind with your clients when they think of you as someone who makes them smile?
The marketing possibilities with Animoto are awesome! If you would like to learn some of these strategies leave a comment or send me an e-mail.
Phil Caulfield NMLS #386911 APMC #1850 has been helping people obtain mortgages since 1985. The views, articles, postings, and information listed at this website are personal and do not necessarily represent the opinion or the position of American Pacific Mortgage Corporation.