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How does a stock loan work?

A client asked me the other day, "How does a stock loan work?" A stock loan works differently than a mortgage loan, but can serve the same purpose of financing real estate.

Instead of real estate as collateral for the loan, the stock portfolio (bonds and other marketable securities can work also) serves as the collateral. Generally speaking, the amount you can borrow depends on the quality of the portfolio.stock certificate

For example, a portfolio of highly liquid stocks, such as those listed on the S&P 500, will allow for a higher loan-to-value percentage, than a portfolio of thinly traded penny stocks. Loan-to-value percentages can be as high as 80%.

One of the most important details of how a stock loan works is that the lender will usually require that you move the portfolio of stock that you are borrowing against to their institution. You don't have to move your entire portfolio - just the portion of the portfolio you are using as collateral.

Now that you know how a stock loan works, you may be wondering why someone would get a stock loan instead of a mortgage loan. Stock loans have many benefits.

Qualifying for a stock loan is based solely on the value and quality of the portfolio. Income, credit history, and property value play no role!

Is a stock loan an alternative to a stated income loan? Yes!

Is a stock loan an alternative to the old sub-prime loans? Yes!

Is a stock loan an alternative for someone who can't refinance their mortgage because of a lack of equity? Yes!

Another benefit of how a stock loan works is speed. If you pretend that a stock loan and a mortgage loan were horses, you would bet on the stock loan winning the race 99 times out of 100! The reasons the stock loan horse wins is because there is no property appraisal and no credit underwriting of the borrower.horse race

Another benefit of a stock loan is its flexibility. There are no loan amount limits. It can be used to finance any type of real estate, so it can be used for residential and commercial loans. It can be used to finance those properties that mortgage lenders won't touch with a ten foot pole!

A huge benefit of how stock loans work is that they can be written as non-recourse. Non-recourse means that if the borrower stops making payments, the lender cannot recover other assets from the borrower if they fail to make the payments. They keep the securities, but that is it!

The payments on a stock loan are generally interest-only. An interest-only payment makes the payment lower than if it is amortized to be paid off in a certain amount of time.

Another benefit is that you are able to keep your portfolio the same. You may have been contemplating liquidating part or all of your portfolio to buy a piece of real estate. If you use a stock loan instead, you are able to continue to participate in the gains and losses, and you do not incur a capital gains tax that you may have to pay if you liquidate your stocks and/or bonds for the purchase.

Now that you know how a stock loan works, do you see any scenarios where it might work for you or your clients?

 

 Do you need help structuring a loan, or getting a rate quote? Call me at (650) 222-0386, or e-mail me                                                                                                           

 


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FHA changes effective October 4, 2010 in San Mateo County

FHA loans are becoming more important in San Mateo County. The maximum loan amount is $729,750. There are many homes that can be marketed with FHA financing being available, or purchased utilizing FHA financing.

There are some changes being implemented for FHA loans beginning in October. This article is an excellent summary of the changes and what the impact will be on transactions utilizing FHA financing in San Mateo County.

Via Ken Cook, 678-439-8683:

Effective for FHA loans for which the case number is assigned on or after October 4, 2010 the Upfront Mortgage Insurance will decrease from 2.25 to 1.00 (100 basis points) on all FHA insured loans except Home Equity Conversion (HECM - "reverse mortgage"). Chances are you have heard this or some version of it but until yesterday, September 1, 2010, it was not in writing in the official form from HUD.

When are FHA case numbers assigned?

Case numbers must be assigned prior to ordering third party services such as the appraisal. Appraisals are not ordered until there is a fully executed sales agreement in the lender's possession. The lender orders the FHA case number and assigns it to the loan application where it becomes permanent record. 

Monthly Mortgage Insurance also changing.

With UFMIP going down MMIP is heading up. Much more dangerous to the industry because it impacts monthly payment and thus debt-to-income ration (DTI). Currently on loans of over 95% the MIP is .55% annually and from 95% and lower it is .50% annually. Effective October 4, 2010 those numbers will be .85% and .90% which results in an increased monthly payment.

Contrary to some reports there has been no notification of change in the amount of closing contributions by the seller which can be contributed to cover closing costs which is 6% and has not (yet) changed. The buyer must contribute 3.5% of their own money but it can be a gift.

This information applies to 203b and 203k loans.

Examples - top row is now, second row is after 10/4 and the $43.39 is the monthly payment increase:

Sales Price Down Loan Amt UFMIP Total Loan P&I Pmt MIP P&I&MIP
200,000 7,000 193,000 4,342.50 197,342.50 1,054.98 88.46 1,143.44
200,000 7,000 193,000 1,930.00 194,930.00 1,042.08 144.75 1,186.83
              43.39 

Questions? Don't hesitate, ever, to contact me.

COMMENTS ARE GOLDEN - this is about you so sound off ...

 

 

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Ken Cook - Community Outreach Leader Southeast Region (I make friends, that's my job :) - FHA, USDA, VA and Conventional Home Loans (678) 439-8683 NMLS ID 208452

My employer: AmericaHomeKey, Inc., 2300 Windy Ridge Parkway, 8th Floor North Tower - 840N, Atlanta, GA 30339. NMLS ID 102930. Georgia residential mortgage licensee 23191. Equal housing lender.

 

 Do you need help structuring a loan, or getting a rate quote? Call me at (650) 222-0386, or e-mail me                                                                                                           

 


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FHA Approved Condo For Sale in Burlingame

Are you looking at condos for sale in Burlingame that are FHA approved? There is a condo for sale that is FHA approved located at 107 El Camino Real Unit 103. 107 El Camino Real Unit 103

FHA financing offers many benefits:

  • The down payment can be as low as 3.5%
  • The entire down payment can be a gift
  • Co-signers that do not occupy the property are allowed
  • The maximum loan amount in San Mateo County is $729,750
  • Fixed rates are available
  • Adjustable rates are available that have an initial fixed rate term
  • Credit history requirements are typically more flexible than what is required with a conventional loan 

Burlingame real estate agent Dave Tapper describes this condo for sale - "It is in a great location, just two blocks from Burlingame Avenue." People love being this close to downtown!"

"This one level unit has three bedrooms and three baths. In addition, it has two master bedroom suites, a marble entry way, and gorgeous hardwood floors."

Dining Room

"There is a fireplace, and a washer and dryer in the unit. There is  two car parking in this secured building with tons of extra storage."

"This condo is one of only a few that offer earthquake insurance. This is an upscale, classy building that is 10 years young."

In order to use FHA financing for a condo, the complex must be FHA approved. In Burlingame, there are only two condo complexes that are FHA approved as of the date of this post.

If you plan on using FHA financing to purchase a condo for sale, it's probably a good idea to contact an FHA lender to find out what complexes are FHA approved in the area that you are interested in. And it also makes sense to get pre-approved prior to making an offer. It will make your offer look stronger!

 

 Do you need help structuring a loan, or getting a rate quote? Call me at (650) 222-0386, or e-mail me                                                                                                           

 


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FHA Approved Condos in Burlingame

There are two FHA approved condos in Burlingame. If you want to use FHA financing to purchase a condo, it must be an FHA approved condo.

Parc Newlands is located at 107 El Camino Real. It is on the southwest corner of Newlands Avenue and El Camino Real. There are 17 units in this complex. 107 Parc Newlands Burlingame

Pershing Park is located just west of this complex. It's a nice park for little kids.

Downtown Burlingame is nearby. Burlingame Avenue has many shops and restaurants that are enjoyed by mant residents and visitors.  

The FHA maximum loan amount in San Mateo County is $729,750. The FHA down payment requirement is 3.5%

Before you make an offer on an FHA approved condo, have your Burlingame loan officer double-check to make sure that the condo is still FHA approved. The approval status can change.

The other FHA approved condo complex in Burlingame is located at 777 Morrell Avenue. The cross street is Rollins Road. There are 28 units in this condominium complex. 777 Morrell Avenue BurlingameBurlingame High School is very close by.

Broadway Avenue, the other "main" street of Burlingame, is another street that draws many from the local neighborhoods for shopping and dining.

Broadway Avenue is a good walk from 777 Morrell Avenue.

 

 Do you need help structuring a loan, or getting a rate quote? Call me at (650) 222-0386, or e-mail me                                                                                                           

 


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How Real Estate Agents Can Improve Video and Images for Higher Ranking in Search Engines

Brad Andersohn constantly provides great content about how to imrove our social media marketing for us in the real estate industry. Here is his latest article about improving our SEO for the video and images we use in our social media marketing. I am going to post this on my Facebook page that focuses on social media marketing for real estate agents.

Via Brad Andersohn ~ Community Manager (ActiveRain):

How To Improve your Video and Images for Higher Ranking in the Search Engines.

Acquiring SEO and traffic to your Blog or Website using great content, titles, descriptions, and keywords etc. has always been a subtle yet powerful strategy in the Blogging community.  Many new businesses and individuals don't start off blogging or creating websites with the understanding of how SEO (Search Engine Optimization) works, or why it might be important to their success. In time... they learn. We all do.

In my travels around the country teaching SEO, Blogging, and Social Networking, the one thing that is least talked about or questioned is the power of video and images. You hear "Content is King" but you won't hear or learn that video and images are the most viewed and sought after items on the Internet.  Could this be one of the reasons Google has links to them at the top of every search results page?

How do you get YOUR Video and Images to show at the Top of the Search Engine Results?

Matt Cutts from Google explains a few ways you can accomplish this.  He shares some great ideas and tips on using and adding meta-data and user generated content.  The idea of using captioning in Video is brilliant!  You provide the transcripts and youtube will auto-align the text.

Creating captioning is easier than you may think, Matt and others do this on every video and I can show you how.

Matt also shares some great ideas on how to use flickr, he gives some great examples and says “it’s almost like crowd sourcing!”  Flickr has great SEO but you need to understand how to use tags, descriptions and some of the tips in this video will assist you in knowing how and why.

If you create and use your own pictures, images, or video, and you want to get views, traffic, and ultimately generate leads and business, it's important to know a few key things including the SEO tips Matt shares in this video. It's also important to know that SEO isn't the only key ingredient that gets your material found on the web. Apply the concept that "Content Is King" to images and video, along with these tips and you've won 90% of the battle.



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 Do you need help structuring a loan, or getting a rate quote? Call me at (650) 222-0386, or e-mail me                                                                                                           

 


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The Elements Of An Awesome Loan Package! Part 1 - The Application

In my opinion, the number one way to make a loan transaction fly through the process is by submitting an Awesome Loan Package! An Awesome Loan Package is actually very easy to put together. All it takes is a little attention to detail.

Let's start with the loan application. The key idea I want you to remember is to be accurate and complete. Some items are extremely important to be accurate with. Others are very important to be complete.Loan Application

You want to be extremely accurate with:

  • The number of units
  • Occupancy (is it your primary residence, vacation home, or investment property)
  • Length of time at address (if any less than 2  years supply the former address(es) for a complete 2 year history
  • Time on job (any less than 2 years supply former employer(s) with accurate dates of employment. If you have any gaps in employment, prepare a letter explaining the reasons for the gap
  • Checking the Self Employed box if you owned 25% or more of a company

It is extremely important to be accurate with this information on the application because YOUR LENDER WILL FIND OUT IF IT IS NOT ACCURATE! They have extremely good quality control systems these days. If you are not accurate with this information, you will have some explaining to do! Explanations take time, and time is your enemy, especially on purchase transactions.

You want to be extremely complete with:

  • Sources of your down payment and/or settlement charges
  • All addresses where you have resided in the last two years
  • All employment in the last two years
  • All sources of income
  • Listing all of your accounts that hold liquid assets (don't forget about the cash value of life insurance)
  • List all real estate owned, even if there is no mortgage on a property

 Being complete with these parts of the loan application is important not only because it speeds the process, but also because it can make the difference in qualifying for the loan. For example, your lender wants to know that your cash reserves are enough to make the payments if times get tough for you income-wise. Listing all of your liquid assets is a simple step to take that answers this question.

Once again, accuracy and completeness are the two key ideas to remember when completing your application. Part 2 of the Awesome Loan Package will focus on income documentation - stay tuned!

 

 

 

 Do you need help structuring a loan, or getting a rate quote? Call me at (650) 222-0386, or e-mail me                                                                                                           

 


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Mortgage Financing For 250 Pelican Court Foster City

There are many alternatives for mortgage financing of 250 Pelican Court Foster City. This home is currently listed for sale at a price of $830,888. Foster City real estate agent Steve Droz is representing the seller. Steve Droz

You can purchase 250 Pelican Court with less than 20% down! FHA financing requires only a 3.5% down payment up to a loan amount of $729,750. Obviously with this home you would have to make a larger down payment than 3.5%, but at this price the down payment would be slightly more than 12%.

There are a couple of reasons why you may want to use an FHA loan to purchase 250 Pelican Court. First, the credit score required with an FHA loan is less than that of a conventional loan.

Second, if you cannot qualify on your own, FHA allows a co-signer to help you qualify that is not required to live in the property.

Here are some ideas on how to use conventional financing to purchase 250 Pelican Court.

As stated above, you could obtain one mortgage for up to $729,750. With less than 20% down, mortgage insurance is required.

To avoid mortgage insurance, you could obtain an 80% first mortgage and a 5% second mortgage. The second mortgage could be either an equity line of credit (which has an adjustable rate), or a fixed rate second mortgage.

One of the smartest actions a potential homebuyer can take for 250 Pelican Court 250 Pelican Court Foster City, or for any other home, is to get pre-approved. Having a pre-approval letter when presenting an offer makes your offer stronger because it shows the seller that you are a serious buyer because you have lined up your financing prior to making your offer!

 

 

 Do you need help structuring a loan, or getting a rate quote? Call me at (650) 222-0386, or e-mail me                                                                                                           

 


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Short Sales In San Mateo County

Are you working on a short sale in San Mateo County? A short sale has its own set of challenges. This article (the first in a series about short sales) talks about these challenges.

San Mateo County has not seen many short sales until recently. It is now becoming more common. Having knowledge about these challenges will make your San Mateo County short sale transaction go much smoother.

Via Drew Sygit (The Lending Edge) Real Estate Financing Expert (The Lending Edge):

Short Sale Legal Issues Affecting Real Estate Agents - Part #1

This series of posts is meant to assist real estate agents in recognizing: 

  1. Legal & Tax Issues their clients are exposed to through a short sale.
  2. The legal liabilities agents may expose themselves to when representing short sale sellers.

How did I come up with this series idea? 

I do a lot of networking which leads me to meet quite a few attorneys.  Many of them seem to be getting into loan modifications and short sales and approach me for referrals.  Besides direct referrals to homeowners, they all want introductions to real estate agents.  When I ask why, almost all tell me how agents doing short sales are practicing law without a license.  Since I'm very inquisitive, I've been asking these attorneys to give me specific examples.  A surprising percentage of attorneys can't come up with specifics.  Those that do, only have a small frame of reference.  So, I started compiling a list and doing my own research - both by tracking down local legal experts and online.  

This led me to create a whitepaper on Short Sale Legal Issues Affecting Real Estate Agents to distribute to my real estate partners.  I got such great feedback that I decided to post it.  Rather than just post it once as a blog and hope everyone on ActiveRain sees it, I came up with the idea of making it a series to increase the odds of more members getting exposed to it. 

So, please read on and if you like it share it with others that you know.  Also, definitely share your thoughts and experiences with constructive comments for the benefit of all! 

 

Many real estate agents recognize the market is changing and short sales are becoming too numerous to ignore.  Agents are jumping into the short sale market in a big way and several have really focused their business models on short sales. 

Short sales will continue to increase due to the Obama administration's stated goal, through its HAFA Program, of increasing short sales to decrease foreclosures.  So, agents will be dealing with them whether they want to or not. 

To set the stage, so to speak, for the legal & tax challenges agents face on short sales, let's cover some general challenges. 

General Short Sale Challenges

Working with short sales presents many challenges to real estate agents that they don't deal with on normal listings. 

  • Sellers may be more interested in staying in the property as long as possible without making payments.  This will affect their motivation in getting you what you need to get the property sold.  To make sure sellers are serious about selling, many agents are charging sellers a nonrefundable, upfront fee.  Make sure to get your broker's approval though, if you choose to do this.
     
  • Getting all the proper paperwork together can be time consuming.  There is so much to putting together a short sale package and it all takes time.  Time is money and if an agent's not careful, they can spend too much time on a single short sale listing to the detriment of the rest of their business.
     
  • Lenders on the property seem to misplace paperwork at an alarming rate.  Often this is probably used as an excuse due to personnel being overwhelmed with volume.  An agent isn't going to win against the lenders with this.  A better strategy might be to scan the entire package and use a fax server type of program that allows the sending of a PDF via computer.
     
  • Agents are often pushed to list a property at a price to cover what's owed versus a realistic market price.  The standard position of many lenders is that a property should be initially listed at a price equal to the mortgage balance.  This can put an agent in a legal quandary as they have a fiduciary responsibility to their client seller not the lender.  If a high starting list price leads to the property going to foreclosure sale before a buyer can be found, an agent could potentially be held liable if they didn't take proper measures to protect themselves.  An agent should check with an attorney about a waiver to use to address this situation.
     
  • Getting price reductions approved can be tedious.  Again if the seller is not serious or getting bad advice from their lender, the listing can turn into a waste of time.  Agents may be able to have a seller sign a pre-agreed upon price reduction timeline to avoid this.  An agent should check with their broker or an attorney to be sure this is legal in their state.
     
  • Once an agent secures an offer from a buyer, it can take months for the lender(s) to approve it.  See number 3 above about "lost" faxes.  It also seems to take lenders quite some time to get Broker Price Opinions scheduled and to run their Net Present Value analysis.
  • Second mortgages usually complicate matters greatly.  The two (or more) lenders compete for the dollars available through a short sale.  Even though the junior lienholders are aware they'll probably recover nothing if the property goes to foreclosure, they're also aware that the first lender will receive less in a foreclosure.  They use this to leverage what they can recover on a short sale.  The HAFA Program addresses this issue and it's hoped it will reduce the frequency of this delay.
  • Agents have to work with title companies to prepare mock HUD-1 settlement statements to accompany every offer submitted to the lender(s).  This task is best left to a title company as they have the software to execute this and account for transfer taxes, pro-rated taxes and the like.

Need I go on? 

Can you see how a short sale can take up a significant amount of an agent's time? 

Please comment on other issues that you've encountered that are NOT legal or tax issues. 

By the way, here's a teaser or cliff hanger, for the next post of the series: 

                      •-  What are the tax ramifications of 1099's for forgiven debt?
 

SHORTCUT NOTE: if you're the impatient type and don't want to wait to read the series as it's published, I'll send you the complete whitepaper for the series when you do all of the following: 

  1. Post a constructive comment on one of the posts in the series
  2. Reblog one of the posts in the series
  3. Make me an associate of yours on ActiveRain: www.ActiveRain.com/dsygit
  4. Join my Facebook Fanpage @ www.facebook.com/TheLendingEdge and send me a message requesting the whitepaper. 

If you're a Michigan agent, I'd also very much appreciate you joining a new AR group specifically for Michigan real estate professionals willing to share marketing and social media ideas with each other. 

http://activerain.com/groups/michiganmarketingideas

Thanks for reading and I hope you'll spread the word.

 _______________________________________________________________

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_______________________________________________________________

Drew Sygit: CMPS, CMC, CRMS, CMLO, CALO, MBA, NAMB/MAMP Instructor & Speaker
The most Certified Mortgage Expert in the Midwest

Contact him for The Lending Edge
P: 248-356-3739 • F: 866-215-3755 • dsygit@TheLendingEdge.comwww.TheLendingEdge.com

 

 Do you need help structuring a loan, or getting a rate quote? Call me at (650) 222-0386, or e-mail me                                                                                                           

 


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10 Questions You Should Ask About Condos For Sale In Burlingame

 

Here is an excellent article that you should read if you are interested in condos for sale in Burlingame. The answers to these questions can help you narrow down your list of the condos for sale that you will probably be interested in purchasing.

 

Via Richard Vetstein (Vetstein Law Group, P.C., TitleHub Closing Services LLC):

Buying a condominium unit can be more involved than buying a single family home. Tbuying a Massachusetts condominium unithis is because you have to worry about both the unit itself and the condominium project as a whole.

10 Questions You Must Ask Before Purchasing A Condominium Unit

To borrow from a famous phrase, not all condominiums are created equally. Some condominiums are very well run; some are quite poorly run and underfunded. Buyers interested in purchasing a condominium unit must do their homework:  not only about the condition of the individual unit they are interested in purchasing, but on the financial health and governance of the condominium as a whole. Remember, you are buying into the entire project as much as you are the unit, and your decision will impact your daily living and your ability to re-sell.

Here are the 10 questions buyers should ask when deciding to purchase a condominium unit:

  1. What is the monthly condominium fee and what does it pay for? The monthly condominium fee can range quite dramatically from condominium to condominium. The fee is a by-product of the number of units, the annual expenses to maintain the common area, whether the condo is professionally managed or self-managed, the age and condition of the project, and other variables such as litigation. For budgeting and financing you need to know the monthly fee and exactly what you are getting for it.
  2. What are the condominium rules & regulations? Condominium rules can prohibit pets, your ability to rent out the unit, and perform renovations. Make sure you carefully review the rules and regulations before buying.  Needless to say, the buyer's attorney should review and approval all condominium documents, including the master deed, declaration of trust/by-laws, covenants, unit deed and floor plans to ensure compliance with state condominium laws as well as Fannie Mae and FHA guidelines, as necessary.
  3. How much money is in the capital reserve account and how much is funded annually? The capital reserve fund is like an insurance policy for the inevitable capital repairs every building requires. As a general rule, the fund should contain at least 10% of the annual revenue budget, and in the case of older projects, even more. If the capital reserve account is poorly funded, there is a higher risk of a special assessment.  Get a copy of the last 2 years budget, the current reserve account funding level and any capital reserve study.
  4. Are there any contemplated or pending special assessments? Special assessments are one time fees for capital improvements payable by every unit owner. Some special assessments can run in the thousands, others like the Boston Harbor Towers $75 Million renovation project, in the millions. You need to be aware if you are buying a special assessment along with your unit.  It's a good idea to ask for the last 2 years of condominium meeting minutes to check what's been going on with the condomininium.
  5. Is there a professional management company or is the association self-managed? A professional management company, while an added cost, can add great value to a condominium with well run governance and management of common areas.
  6. Is the condominium involved in any pending legal actions? Legal disputes between owners, with developers or with the association can signal trouble and a poorly run organization. Legal action equals attorneys’ fees which are payable out of the condominium budget and could result in a special assessment.  In most states, you can run a search of the condominium association in the court database to check if they've been involved in recent lawsuits.
  7. How many units are owner occupied? A large percentage of renters can create unwanted noise and neighbor issues. It can also raise re-sale and financing  issues with the new Fannie Mae and FHA condominium regulations which limit owner-occupancy rates.
  8. What is the condominium fee delinquency rate? Again, a signal of financial trouble, and Fannie Mae and FHA want to see the rate at 15% or less.
  9. Do unit owners have exclusive easements or right to use certain common areas such as porches, decks, storage spaces and parking spaces? Condominiums differ as to how they structure the “ownership” of certain amenities such as roof decks, porches, storage spaces and parking spaces. Sometimes, they are truly “deeded” with the unit, so the unit owner has sole responsibility for maintenance and repairs. Sometimes, they are common areas in which the unit owner has the exclusive right to use, but the maintenance and repair is left with the association.  Review the Master Deed and Unit Deed on this one.
  10. What Does The Master Insurance Policy Cover? The condominium should have up to $1M or more in coverage under their master condominium policy. For buyer's own protection, they should always buy an individual HO-6 policy covering the interior and contents of the unit, because the master policy and condo by-laws may not cover all damage to their personal possessions and interior damage in case of a roof leak, water pipe burst or other problem arising from a common area element. Ask for a copy of the master insurance policy and don't forget to check the fine print of the by-laws.  Sometimes, there's language that would hurt a unit owner in case of a common area casualty.  Condominiums over 20 units should also have fidelity insurance to protect against embezzlement.

Often a standard condominium questionarre will answer all or most of these questions. If not, be prepared to generate this list and incorporate it into your Offer to Purchase or Purchase and Sale Agreement, as the case may be in your home state.  Do not have your buyer put earnest money down until satisfactory answers are received.  Good luck and happy condo hunting to you and your buyers!

 

 

 

 Do you need help structuring a loan, or getting a rate quote? Call me at (650) 222-0386, or e-mail me                                                                                                           

 


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Real Estate Dinosaurs Of San Mateo County: We Are Going To Drive You Into Extinction!

Dear Real Estate Dinosaurs Of San Mateo County,

I, a fellow real estate agent, am writing this letter to you as fair warning, you are soon going to be extinct!

You know who you are. You spend thousands of dollars on your advertising. In your advertising you tell us how you are in the top 1% in the universe in sales. There's a picture of you next to your fancy car. You have pictures of homes that you have sold with a red CLOSED banner draped across to impress us.

Your office is a testimony to yourself. Your top producer trophies are spread throughout your expansive office. Your certificates with alphabet soup designations are perfectly placed to impress us.

Who am I, you may ask? I'm that agent down the hall in that small cubicle. It may not be real impressive, but it is where I am implementing my plan to drive you and others like you into extinction!

It is here where I am sharpening my tools to begin the assault. Don't worry, it won't be bloody, but it will be painful!Cubicle

I won't be conducting this operation alone. I have teamed up with Phil Caulfield. He is a social media assassin. He has been trained in the art of social media warfare. And to be quite honest, he does not like you! He has called you in the past to introduce himself, but you have not returned his call. He has a chip on his shoulder. He wants you extinct as much as I do.

We are going to fight fair, so I am going to tell you the tools we are going to use to see your demise.

First, we are going to strike you with our ActiveRain blog. We are going to post content that buyers and sellers are looking for. As a matter of fact, we are going to hit you with content from page one of Google!

Next, we are going to poison you with a viral infection. We are going to post our content on our Facebook Fan Page. Our Fans are going to share this with their friends to make sure your virus spreads. 

We've knocked you down, and you are staggering! As you are convulsing with your last breaths, we are going to psychologically destroy you by Tweeting our valuable content right in your face! I told you it was going to be painful!

Your days are numbered, Real Estate Dinosaur - I'm coming to get you.

Sincerely,

That Agent Down The Hall In The Small Cubicle

 

 Do you need help structuring a loan, or getting a rate quote? Call me at (650) 222-0386, or e-mail me                                                                                                           

 


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